Glossário Wikipedia - CGM

Consumer-generated media (CGM) describes word-of-mouth or "influencer" behavior that exists on the Internet. Typically, consumer-generated media encompasses opinions, experiences, advice and commentary about products, brands, companies and services—usually informed by personal experience—that exist in consumer-created postings on Internet discussion boards, forums, Usenet newsgroups and blogs. CGM can include text, images, photos, videos, podcasts and other forms of media. CGM is of particular interest to marketers, brand managers and market researchers because it leaves a digital, archivable trail on the Internet that algorithm-based technologies can measure and analyze.